This is the second in a two-part series. if you missed part 1, click here!
Welcome back! Last month I promised I’d get down and dirty with prepress details and insights when working with traditional print houses. Depending on your book, it may make more sense for you to self-publish and use a print-on-demand service like Lulu, or Amazon’s CreateSpace, but for the first editions of All of Yesterday’s Tomorrows, we were on a mission to create a limited release hardcover that felt unique and had character, an artifact that Ramez’s family, friends, and readers could treasure forever. Whether you have written a book and are thinking about self-publishing, or if you are operating an independent publisher, I hope this clarifies some of the mystery behind bringing a book into the world.
As you may recall, we had a last minute print house swap, which led to some cover measurement readjustments. Now this was not only an issue we had to shovel onto our brave jacket designer, Jason Yocum, but I also had to retool the file for the foil stamping on the spine behind the jacket. Fortunately, we only went with a single hit of foil, but if you add stamping to the front cover, be mindful of additional costs.
While we’re on additional costs, are you ready for the big one? Our primary financial surprise came in the form of shipping charges for proofs. Due to some color matching issues, we had to get a second proof of the jacket. Two jacket proofs and one text proof cost a mere $5 less than we paid to ship the entire order of finished books! We were aware of the base price for proofs, but we did not know that the shipping would be expedited and the additional cost would be added to our invoice. If you’re on a budget and not crunched for time, you’d be wise to ask for more shipping options on your proofs.
Another thing to remember is that proofs are the very last line of defense, so do your side-by-side comparisons and knock out all those edits before you send those final files to the printers! We’ll be happy to take care of this for you—our rates are right there on our homepage. This is an important detail, because both printers and eBook converters will charge for additional edits, and those rates are nowhere near as reasonable as ours!
Digital editions are somewhat less complicated during these stages, but that doesn’t mean they require less attention. What’s that? Did I just hear you say, “But Josh, I’m not going to release an eBook?” Let me stop you right there. I don’t care how much of a physical book purist you are, you aren’t the one who will be buying all of your books (I hope), so offer eBooks to your readers. Still not convinced? Digital books are a necessity for a lot of people with disabilities, and are significantly cheaper, which is great for folks with limited incomes. Even if you’re a heartless bastard, you can’t deny that a bigger audience pool equals more potential readers, and why publish if you don’t want readers?
If that last part applies, maybe we can work on you being less of a heartless bastard in a future post…
Until then, BACK TO EBOOKS! There are several DIY options for eBook conversion, such as Calibre, but these programs are notorious for their steep learning curves, so don’t even click that link if you struggle with everyday apps. If you’re feeling bold and have a simple layout, Bookow has an automated eBook layout program that appears easier to navigate than most, but if you have any specific layout elements in mind, you’ll want some human input. Fortunately, you can get an eBook conversion done for as low as $200, just make sure you’re getting both .mobi and .epub formats. Remember Bookow? They offer custom formatting from $250, but ultimately we went with Bookmobile because of the relatively complex nature of poetry formatting. Hot tip—poetry eBook conversions cost more due to this complexity. Our eBooks came out slick thanks to Arna & the crew at Bookmobile, and I fully endorse both their work and their customer service!
As soon as you have a manuscript that’s ready to publish, it’s time to also start thinking about high-resolution file formatting for both print and digital. Once you are in contact with your printer and eBook converter, start asking questions about files. If you’re not familiar with the deep and varied range of options available within PDF files, brace yourself, because both formats require specific types of PDFs with fonts embedded. Get measurements for EVERYTHING. Find out what file types each company needs for images and text. Our eBook cover had to be at least 300 dpi and a minimum height of 2560 pixels, so keep this in mind when you’re sourcing cover art as well! If you haven’t had any experience with digital design, you might be better off hiring someone to handle this for you.
At the very least, I absolutely recommend hiring a designer for the cover. This is one of the most discussed topics I’ve ever seen in the worlds of self and indie publishing, and while anyone can slap a title and author name on a stunning piece of art, that usually doesn’t make for a great book cover. Design as a trade has been so diminished by the wide availability of programs like Photoshop and even the MS Office Suite, that anyone who can navigate a computer thinks it’s as simple as stacking the required layers and making the text readable. I assure you, fellow do-it-yourselfer, that a trained designer has an understanding of how and why visual elements work that most of us couldn’t hope to grasp. Give them your money, it will absolutely help you sell books. The same suggestion applies to cover artwork. Self-publishing is plagued by bad book covers, and I’m willing to bet more than a few outstanding authors have missed their shot because despite what we’re taught, we judge books by their covers.
Are you forgetting anything?
Did you buy ISBN’s? You’ll need these before you can finish your cover and your title page, so get these early. You can only get them from Bowker and they’re not cheap. Buy a pack if you can, because your eBook will need its own number as well.
Did you get a barcode? There are lots of options out there, but I’ll mention Bookow again because we used their killer barcode generator. These barcodes meet all retailer requirements, are high-resolution, and the generator is free! Once I tested ours out, I made a donation because Steve at Bookow was super helpful when I inquired about poetry formatting, and this utility is just so good, you’ll feel like you’re stealing if you get these barcodes for free!
Want your book in the Library of Congress? Of course you do! You’ll need to submit some information to their website before you send your final files to your printer and digital converter, as your PCN number will go on the publication data page. It’s a little confusing, but read the instructions carefully and you’ll have it in no time.
There’s a lot to this process, so if you have any additional questions, I’m happy to answer them in the comments!
Now that you know all the details that made this book a reality, get a copy for yourself!