Welcome to the second edition of the Book Proposal post. In the previous post, we defined a book proposal and clarified the differences between a proposal and a summary of your book. In this post, we’ll begin to detail some of the sections you may want to include in a thorough proposal. Let’s get started!
This belongs at the top of the document and contains your identifying information, such as name, address, phone number and e-mail address.
This is self-explanatory. You need to provide a title here, and this is the title you will use throughout the rest of the document when you refer to your manuscript. Don’t worry, however, if you haven’t quite settled on a name for your story yet. This is not a legal document and it doesn’t bind you to a commitment to name your book. It is exactly what it says it is: a proposed title. You can change it later at any time. The purpose here is to show your investor that you have a vision and an understanding of your finished product.
You only need to put your name (or pseudonym) in here.
Once Sentence Description
While this might seem self-explanatory, it can be tricky. It is often difficult for authors to boil down their novels to a single thesis, and sometimes the sentence that they might choose is not the idea that is most advantageous to them in terms of marketing. Think carefully when you construct this sentence: it is, in essence your “elevator speech” for your book: it is your one chance to distill the idea for what you’ve written into one, single clear and cohesive sentence. You are trying to aim for clarity and totality. It is a bit of a tall order, so you need to take some care to craft this part. Try to stay general and less focused on details or plot here. It can be done, but it will take some careful thought.
This is simply the category under which you might label your book, such as: science fiction, psychology, romance, etc.
In this section, it is necessary to identify an audience for your book. This is where it is pivotal to focus on who you are specifically targeting and avoid general statements about readership. This section is where you will begin to implement evidence of need to your investor. It is of dire consequence that you are able to demonstrate who this book is for and why they need this book. In this section, a savvy author would begin to provide a clear portrait of exactly who will be purchasing this book. Do not think that terming groups as “book buyers” and “readers” will suffice as an identifier. Including statistics that are meaningless or irrelevant would also be a mistake—make sure to include hard facts in this section, but make them consistent to your book or topic:
People who read [your genre] account for 30% of book sales last year.
Recent polls of [your genre] indicate that people want more books in this genre.
[Your genre] has the fastest-growing number of readers in the young-adult demographic.
This is a nice place to include reviews and blurbs from friends, family or beta readers, if you have any. If you are an author with a larger following, you may also include anything of note that includes statements about you and your website or blog or possibly other books and articles. This is your time to promote yourself and your writing through the words of your fans! A few statements are sufficient—between thee to five individual testimonies are enough. Make sure each statement is a few sentences long at most.
Purpose and Need
This is another important section. It can be a paragraph or two, and it should illustrate exactly what it asks in the header: the purpose and need it brings. What are the bigger questions it addresses or answers? Why do people want to read this? What it is style in which it is written: conversational, humorous, serious, academic? This is the time to discuss the current climate, how your book fits into that, why it is timely and what it has to offer. While this section need not be overly lengthy, it should offer some thoughtful insight on why it is necessary and highlight that evidence of need that will make it ever-more-difficult for your agent to turn down your proposal.
While similar in some ways to “purpose and need”, this section can be skipped for some shorter novels or some genres that do not lend themselves to exhaustive categorization. If you have a firm grasp on the concept and you feel you have something to add, however, or if the subject is applicable to it, this is a chance to shine. A nice choice for this section might be the bullet-point format. You may choose several points to highlight in a list. This will break up the tedium and allow the agent to see some items of interest that stand out about your writing. A list of between five and eight items is acceptable here, and you can include anything that you deem noteworthy about your book or writing style.
As with the previous sections, this may seem like more of the same. This difference between this section and the “purpose and need” one is that you are defining the current climate and why the time is not just right but perfect for your particular book to be released. There may be many books out there on your topic, but sometimes current events, political or religious developments can change the landscape for authors. This can and should be used to your advantage. Every time you submit your proposal you should update this section. It may not need to be rewritten at all, but you should have this section in mind and keep it fresh.
We’re about halfway through! In my next post we’ll wrap up how to write a successful book proposal with the final eleven headers. Thank you for sticking with me, and as always, if you have any questions about this topic or any other writing questions, please address them to me at firstname.lastname@example.org. Thank you, and happy writing!